ICareVillage, Inc. is a leading health resource for boomers taking care of an aging population. The web site offers one of the largest video resource libraries on topics such as Hoarding, Alzheimer’s, Vision, Getting care, Paying for care and Caregiver help. The website features over one hundred videos including videos from MIT Agelab, Randy Frost, Boston-based Brigham & Women’s, Oregon Health & Sciences University. There is also a national directory of care communities including reviews when available.

Services provided: Target Market Segmentation, Focus Groups, One-on-one interview sessions, hundreds of videos, illustration, branding development including logo and web design with a membership section, care community directory, eCommerce functionality and custom appointment scheduling tool and ad rotation functionality to serve ads by region.


“My father had to be moved to a care community due to memory issues. I could not keep him at home. ICareVillage was a terrific resource for me. They have a bunch of great articles and videos and FAQ on Alzheimer’s. It was a relief to have such a great resource available to me when I was dealing with this huge decision.”

Cathy L., Kansas City, MO

“When I visited my mother I realized that her collecting had gotten way out of hand. ICareVillage has great articles and videos from Randy Frost, who is a celebrity in my eyes. I have watched the ones on hoarding a number of times and share this link with others. If you have a parent with hoarding issues, definitely check out this website.”

Robert B., Waltham, MA

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