Jamie Spooner

Owner/Principal
Specialty: Web site Usability Analysis & Creative Design

JamieBioJamie Spooner is a national expert in website usability, human factors, and accessibility. She has over 20 years of web design and marketing experience, including four years in advertising (managing projects for AMEX and AT&T) and seven years as a Lead Design Program Manager at Microsoft.

Jamie’s projects at Microsoft include:

  • Design of Microsoft.com’s second website
  • Design of Microsoft Windows Media
  • Creative Direction and design of the Windows 98 website
  • Information Architecture and design of Microsoft bCentral
  • Patent for an Internet Radio Toolbar designed for Microsoft.com

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In 2000, Jamie came to California to launch the North San Francisco Bay area’s largest web technology, design and marketing firm. As Planeteria’s CEO and Founder, Jamie oversaw the creation and maintenance of hundreds of successful web sites and applications.  Jamie’s unusual skill set mix of marketing, design, usability analysis, project management and group facilitation give her a unique edge in UI/IA and UX.  Her Planeteria usability and brand development projects included:

  • Top 10 National Zoo (Focus groups, surveys, one-on-one sessions, Information Architecture, brand and web development)
  • Metropolitan Housing Authority (Focus groups, surveys, one-on-one sessions, Information Architecture, Wireframes, Brand development)
  • Municipal Health Care Initiative (Focus groups, one-on-one sessions, Information Architecture, Brand and web development)
  • National Health Care System (Focus groups, one-on-one sessions, Information Architecture, Brand and web development)

12 years later Jamie sold the company and founded Greenlight Interactive to focus solely on web site consulting services, including usability, accessibility compliance, design, content  and brand development and whiteboard animation--a new and compelling way to market a business.

Why? Throughout her career, she’s worked with many companies, government agencies and nonprofits – large and small –  to  ”fix” websites created without adequate research into customer needs, or pre-launch testing to see how easy (or hard) it is for real, live customers to find what they want on a website.

“Many sites, quite frankly, miss the mark,” Jamie says. “I’m really passionate about helping clients through qualitative and quantitative steps to increase the performance and effectiveness of their websites.”

Originally from the East Coast, Jamie earned her bachelor’s degree in Studio Art from  Smith College.

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