Holly Madden is a 20+-year veteran in Corporate Communications, Brand positioning, including the development of brand positioning statements, elevator speeches, and taglines. She has an innate ability to quickly grasp your marketing objectives, industry sector, customer base, and competition. Her concept development skills and copywriting draws on her experience in both image advertising and the direct response world.
Holly is fluent in the language of athletes, tired Moms, weekend warriors, software engineers, jittery hospital patients, CEOs, CTOs, CIOs, CFOs, Procurement Directors, Millennials, HR Managers, blue collar workers, entrepreneurs, foodies, empty nesters, lab rats, retirees, Type As, helicopter parents, high school seniors, physicians, vodka connoisseurs, and discriminating tourists, just to name a few.
Her work in academic/educational Institutions includes work for Harvard College. Harvard Graduate Schools, Harvard Business School Executive Education, Little Sprouts, Fitchburg State College, and the University of Southern New Hamphire (online).
Holly is a both a graduate of Harvard University and a graduate of Boston University’s graduate film production program.